1. Introduction
This Privacy Policy describes how Cyber Connect (“we,” “us,” or “our”) collects, uses, and protects your personal information when you interact with us on cyberconnect.shop in accordance with the South African Protection of Personal Information Act (POPIA).

2. Information We Collect
When you contact us, make a purchase, or browse our site, we may collect:

• Contact Details: Your contact details, name, and delivery/billing address.
• Communication Content: Messages, inquiries, or media you send to us.
• Usage Data: IP addresses, device identifiers, site navigation history, timestamps of interactions, and opt-in/opt-out records.

3. Purpose of Processing
We process your personal information for the following specific purposes:

• Responding to Inquiries: To address support requests or questions you have initiated.
• Transactional Updates: To send order confirmations, shipping updates, or service notifications (only if you have provided your details for this purpose).
• Direct Marketing: To send you promotions, newsletters, or product news, only if you have explicitly subscribed to our marketing channel.

4. Direct Marketing & Opt-Out
In compliance with Section 69 of POPIA:

• We will only send marketing communications if you have given us prior consent.
• You may "Opt-Out" at any time by replying with the word "STOP" or clicking the "Unsubscribe" button in our messages.
• Once you opt out, we will remove you from our marketing list immediately.

5. Data Sharing, Third Parties & Advertising Technologies
Your data may be processed through various systems depending on your chosen communication channel and website interactions. We utilize third-party logistics, payment gateways, messaging infrastructure (such as Meta's WhatsApp Cloud API), and online analytics/advertising tools. With your consent we use Universal Event Tracking (UET) and pixel technologies to collect or receive personal data (such as IP addresses and browsing behavior) from users on our website. This data is shared with Microsoft to measure ad performance, track site activity, and serve personalized ads across their network. For more information on how your data is collected and processed, please review the Microsoft Privacy Statement. While we maintain ownership of your data, it may transit through these external platforms. We do not sell your personal information; data is shared with service providers only to facilitate our services under strict confidentiality agreements.

6. Data Security
We implement appropriate technical and organizational measures to secure your data against unauthorized access, loss, or destruction, as required by Section 19 of POPIA.

7. Your Rights
Under POPIA, you have the right to:

• Access: Request a copy of the personal information we hold about you.
• Correction: Ask us to update or correct inaccurate information.
• Objection: Object to the processing of your data for marketing.
• Deletion: Request that we delete your personal information (subject to legal retention requirements).

8. Contact Details
For any privacy-related queries or to exercise your rights, please contact our Information Officer:

Name: Peter Matthews
Phone: 011 7818014
Address: 3 Appian Place, 373 Kent Ave, Ferndale, 2194